No matter what template you have selected from the initial Invitiations start screen, it will have the exact same sections which can be edited in the Email Builder screen.
Please Note: If you would like to send an email with a response form attached, select either the "RSVP" or "Email and Form Template" option from the template selection screen. These are the only templates with a form automatically attached.
For example, if you would like to send a Save the Date email but still want to allow for guests to RSVP early, select the RSVP template and customize it in the Email Builder accordingly.
The video located at the bottom of this article will go over all of these steps with visual and verbal instructions as well.
Background: Customize the color of the two background sections of your email. If you have your own color code, paste the codes into the color section. Please note that it is not possible to change anything other than the color here in the background section.
Logo: Upload your company or event logo here. Keep in mind that most clients actually have a Banner image that contains a logo along with the rest of the event flyer image, so it may make more sense to turn this section off. Please also be aware that the logo has a 150 px width restriction. However, the system automatically resizes any images that are above that threshold to ensure deliverability, so it is recommended to scale the image to that width to begin with.
Banner: The Banner image will be the main image of the email body. This image is typically put together by a design or creative team and uploaded into this Banner section. Some things to keep in mind with Banner images:
- The system only accepts .gif, .jpg and .png files. Using .gif files can enliven emails a little more and look great presentation wise. This article has more suggestions on image recommendations for the banner.
- The image is automatically resized to 570 px in width to ensure highest deliverability. It also ensures that guests will be able to open it up on their mobile devices. 50-60% of guests open their emails on their phones.
- Use less text and more image for the Banner. The more text you have in an image the greater chance the image will not be as clear when uploading into the system. Use the Body Text section to provide the event details. This can also cause more spam or blocks when it comes to deliverability.
- Flick the toggle that allows guests to click the image to be taken to their form in addition to the RSVP button.
Body Text: Here you can add your event text and details as well as hyperlinks. If you are familiar with HTML, you can even manipulate the source code within this specific section of the Email Builder. zkipster always recommends to have text accompanying any banner images as this greatly increases the deliverability of emails. Other things to note:
- Use Tags to personalize the emails for the specific guest. The automated tags pull from the Guest Details so that when adding items like Guest Name, Table Assignments, Company Name and any of the other event guest fields it will display in the email body. Personalizing your event text will additionally help with the deliverability of your emails.
- Hyperlink any outside landing pages or emails. When using an event landing page outside of zkipster, or a payment collection site, it is possible to link it in the Body Text area directing guests to that destination.
- Sometimes it makes more sense to have the Banner image below the text. It is possible to set this up with the source code option. This article will provide the code and instructions on how to do this.
Button: Here you can choose the color and text that will be displayed for the RSVP Button. The response form is the only thing that will be linked through this button. Please note that if an invitation template without a response form was selected, this Button option should be turned off, as the Button will not link to anything.
Footer: The Footer section allows for editing of text similar to the Body Text section. Add links to social media pages, disclaimers, signatures or any other destinations that would be beneficial for your guests.
This section is also where you can turn off the zkipster watermark at the bottom of the email.
Plain Text Version: Turning this option on enables a stripped down HTML version of the email text to be sent to guests who have strong firewalls on their email servers, such as government or banking institutions.
Add any additional event details as needed as well as further information on how they can get a hold of you to manually RSVP. 99.9% of the time the Plain Text Version is not needed but turning it on covers the .01%
Other Things to Note:
- Send a test email at the top right of the screen. You can send this test to up to 5 email addresses at a time.
- Save changes at anytime with the orange Save button at the top right.