How to Interpret Email Campaign Metrics in zkipster
Understanding and interpreting email campaign metrics is crucial when leveraging zkipster to manage your guest lists and invitations. This guide explains common email delivery metrics, potential anomalies in data interpretation, and how to access these metrics within the zkipster platform.
How to View Email Campaign Metrics Step-by-Step
To check the delivery metrics for an email campaign in zkipster:
Navigate to the Communications screen from the main dashboard.
Select the specific sent campaign for which you want to review metrics.
Once opened, access the detailed email statistics including counts for delivered, opened, clicked, and bounced emails.
This step-by-step process enables you to track the performance of your campaigns and identify specific areas that may need improvement, such as cleaning your email lists to reduce bounces.
Understanding Key Email Metrics in zkipster
When you send an email campaign in zkipster, various metrics are tracked to help you understand your campaign's performance:
Delivered: The number of emails successfully delivered to recipients.
Opened: The number of times an email is considered opened. However, note that automated email scanners used by some email services may open emails to check for malicious links, which could create false-positive 'opens'.
Clicked: The number of times links within the email are clicked by recipients.
Bounced: Emails that fail to deliver to the recipient's inbox, which could be due to invalid email addresses or full inboxes.
You can filter your email metrics by the status of the campaign for each guest that the communication was sent to with the filter button shown below.
Why Might An Email Show As Opened Even If Not Read?
Many companies utilize security measures, such as automated link-scanners or sandbox tools, that open all incoming email links to check for potential threats. These scans often take place immediately upon email delivery and can be recorded as 'opens' on email metrics. This sometimes leads to an email being marked as both 'bounced' and 'opened,' creating a seeming inconsistency. Please be aware of this behavior when reviewing your email statistics.
By gaining clarity on these metrics, you can effectively analyze and optimize your email campaigns within zkipster, ensuring better reach and engagement with your guests.