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How to Whitelabel Domains and Email Addresses in zkipster
How to Whitelabel Domains and Email Addresses in zkipster

Verify your domain and emails to send on-brand online invitations

Carolin Gonschorrek avatar
Written by Carolin Gonschorrek
Updated yesterday

What Is Domain Whitelabeling?

This process allows zkipster to send emails on your behalf so they look like they are coming from you directly, with no mention of zkipster’s address.

Not only does it looks clean and tidy in the guest’s inbox, but this also minimizes the chance of the email invitation falling into junk as the filters don’t pick up zkipster as an intermediary tool.

Please note: Whitelabeling of domain and email address is available for Professional and Enterprise plans only.


What Does Whitelabeling a Domain Look Like?


Non-Verified Domain and Email Address

This is what it looks like if you do not whitelabel a domain:


  • Still sends from worldsbest.events

  • Higher chance of being flagged as spam or blocked by guest servers


Verified Domain and Email Address

This is what it looks like if you did whitelabel a domain:

  • Clean, on-brand look and feel in your guests' inbox

  • Higher deliverability as zkipster is now sending emails on behalf of your server



How to Set Up Your Domain and Email in zkipster

To send invitations from your own sender email, you must first verify the email domain before you can verify the sender email. This is a one-time setup but will require the help of your IT team or an administrator with access to the email server.

Simply follow these steps below:

  1. Go to 'Account Settings' > 'Customization' and click on 'Email Whitelabels'.

  2. Enter the email domain you want to verify (the domain is the part following the @ sign) in the 'Add New Domain' field.

  3. zkipster will generate the CNAME Records and DMARC record* that should be added to the DNS file of your domain. At the top of the page, you will be given the option to email these to your IT administrator together with instructions.

  4. Once all of the records have been added, give it a few moments and click on the 'Verify' button you see underneath. 3 green check marks will appear next to each record.

  5. If you have created a DMARC record, click on the 'Verify' button under the DMARC section and a green checkmark should also be displayed.


You might experience a delay in domain verification - this is not unusual. DNS records can take up to 48 hours to fully propagate through the Internet. Usually this only takes a few minutes, but can take a maximum of 48 hours. If your IT administrator has carried out the correct steps and you still don't see a change after a few hours, please email support@zkipster.com and the Support team will investigate.

Once the domain has been verified, you can go ahead and add the sender email(s) associated with this domain:

  1.  Input the full sender email you wish to use. A verification email will be sent to that email address from zkipster, so this must be a real inbox. You can have as many sender emails associated with your verified domain as needed

  2. Click the verification link inside the email you have received and log back into zkipster when requested

  3. Once the email is verified, a green check mark will appear and the verified email will be available in the 'Sender Email' dropdown inside the Invitations feature

Please note: the same domain cannot be verified on two or more zkipster accounts at the same time. If your organization has more than one zkipster account and both of them verify the same domain (i.e youroganization.com), the domain and email addresses from account 'A' will turn 'Not Verified' whenever account 'B' verifies the same domain. To avoid this, define which account will use the domain and which account will need to use an alternative domain or subdomain (i.e rsvp.yourorganization.com).

What if I Do Not Have an IT or Email Administrator?

If you do not have a dedicated IT team you most likely did have someone that helped set up your domain for website and emails. If possible, reach out to the team that helped set up your domain.

Otherwise, there are resources online on how to find the DNS records for domains. Google your domain name and DNS records to find the specific resources related to how to set up the DNS records. This link from our 3rd party email service Sendgrid shows how to whitelabel GoDaddy and Hover domains.

One helpful tip if you are trying to verify your domain on GoDaddy:

The information you need to enter varies from DNS provider to DNS provider - while some require you entering the full domain, GoDaddy just requires the subdomain.

If you are having trouble verifying your domain on GoDaddy, instead of entering:

Try to enter the Host section as in the example below (highlighted in red):

*DMARC Record

DMARC records are not required to verify your domain authentication, but not having one can negatively impact your email deliverability.

It is therefore highly recommended that you add a DMARC record to your domain. Any record will be compatible with zkipster as long as the ASPF and ADKIM aligment are set to relaxed (r).

If you have not yet created a DMARC record, we suggest using the one generated in zkipster when you first submit the domain (view screenshot below), which will not affect any email sending from zkipster or any other email services you may be using for your domain.

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