How to Set up QR Codes with Your Campaign

zkipster's Invitation feature makes it possible to create and distribute QR codes which can be used to easily check in your guests

Carolin Gonschorrek avatar
Written by Carolin Gonschorrek
Updated this week

With zkipster's Communications feature, you can generate and send QR codes to any person inside your event. The below article includes:

What is a QR Code?

QR codes are two-dimensional barcodes. QR stands for Quick Response, which refers to the instant access to the information (i.e. the code value) that is contained in the QR code.

Scanning the QR code on the zkipster app will automatically bring up your guests' profiles to check them in at your event without the need to manually type in their name into the search bar. Find out more about QR code scanning with the zkipster app here!

How to Add a QR Code to an Email

You will see a 'QR Code' section on the email composer for any email you are in the process of designing. To add a QR code, switch the feature toggle from 'OFF' to 'ON.' zkipster will generate a unique QR code for each person who receives the email.

Please note: Confirmation Messages are probably best suited for issuing QR codes, and the QR code feature is automatically switched on in this section in emails.

How to Add a QR Code to an SMS and WhatsApp

You can send a QR code via SMS/WhatsApp message as an attachment file. The file is hosted online by zkipster, so your guests need to access the link sent via the SMS message in order to open the QR Code file. On WhatsApp, the QR code is displayed as an image in the body of the message.

From the 'Composer' tab, click on the 'Attachment' section and turn the toggle to ON. From the 'Attachment Type' dropdown menu, select 'QR Code'. By default, the QR Code will be configured as a Check-In QR Code, but you can customize the value if you want. Keep reading this article for more information on how to configure your QR code value.

Make sure to include the dynamic tag :attachment_url in your text message, as this is the tag that will turn into the link from where your guests will be able to access the attachment. For more information on QR codes and attachments via SMS/WhatsApp refer to the article here.

Formatting the QR Code on your Email Message

In the QR code section, you are able to define both the alignment as well as the size of the code via the dropdown options:

To change the position of the QR code In the email, drag the sections simply hold your cursor down on the QR code section and drag it to your desired location:

Configure Your QR Code Options

In the QR code section, you will also need to define the information that is going to be encoded in your QR Code, i.e. the code value. There are three options to choose from:

  • Check-in ID

  • Guest Details (vCard)

  • Advanced

Check-in ID

The Check-in ID is used for instantly checking in guests by scanning their assigned QR codes. There are two ways to configure the QR code used for check-in:

1. zkipster ID

With this option, zkipster auto generates a unique ID for each Main guest. Scanning the QR code carrying this value through the zkipster app will instantly bring up the corresponding guest's profile on the device.

Tip: We recommend this option if you want to use QR codes for guest check-in at an event.

2. Custom ID
The Custom ID allows you to specify your own custom code values. You have the ability to pull guest information through the dynamic tags from the dropdown to define this value:

Please Note: The Custom ID QR code value for check-in purposes has to be unique to each guest in order for you to be able to check them in on the app. If you are using values generated outside of zkipster, make sure to import these with your guest list.

Guest Details (vCard)

The vCard QR code serves as a digital business card that enables guests to easily exchange contact details at events by scanning the QR code using their phones. Although vCards are typically used with Name Badges, you can also use vCards for check-in at the door. Configure the vCard QR code by incorporating guest information stored in any guest field.

Please Note: the vCard QR code value has to be unique to each guest if you use it to check in guests.


The advanced option gives you complete flexibility to configure the QR code and allows you to generate codes that would be used for purposes other than check-in. You can encode information or a link for your guests to scan, such as a link to an external website, event landing page, or similar.

Enter the information you would like to encode in the text box or use the dynamic tags to encode specific guest fields.

Please Note: if you want to use the Advanced QR code for check-in purposes, the code value you create also has to be unique to each guest in order for you to be able to check them in on the app. If you are only planning on using QR codes for guest check-in purposes at your event, zkipster strongly recommends selecting the other QR code options instead.

Adding Apple Wallet button to your QR Code

In the QR code section, you can turn ON the 'Add to Apple Wallet' button so guests can save the QR codes to their Apple Wallet on iOS devices.

Please Note: The wallet button is an out-of-the-box button for iOS devices. Android users will need to install an app in order to read and save the file on their devices.

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