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SMS and WhatsApp Campaigns

Learn how to create SMS and WhatsApp campaigns using zkipster's Communications feature to send text messages to your guests

Murilo Aguiar avatar
Written by Murilo Aguiar
Updated this week

Creating Effective SMS and WhatsApp Campaigns with zkipster

With zkipster's Communications feature, available on the Professional and Enterprise plan levels, you can create and send SMS and WhatsApp text messages to your guest lists to invite them to your event, collect RSVPs, send an Event Reminder and more.

The text messages can be sent in addition to an email or just as a standalone text and users can include a QR Code or another image file as an attachment.

In this article, you can find an overview of the SMS/WhatsApp messages functionality and links to other articles that explain the feature in more details.

In summary, this article covers:

Please note: users need to purchase credit via the 'Plans & Billing' section of the account settings in order to be able to send SMS/WhatsApp messages. Before making a purchase, please refer to the SMS Compliance Considerations and WhatsApp Consent Requirements articles to understand more about regional regulations that might prevent your message from being delivered to your guests.

Important: Due to a restriction from Meta, WhatsApp messages will not be delivered to US registered phone numbers. You can read more about this limitation below or by clicking here.

Selecting SMS/WhatsApp Campaign Templates

From the Communications dashboard, click on the 'Create Campaign' button to select the template that best fits the type of campaign you want to create and send your guests.

zkipster software screenshot


On the next screen, you can select if you want to send your guests a campaign that includes:

- SMS/WhatsApp message only
- SMS/WhatsApp message + Email

- SMS/WhatApp message + New Response Form


zkipster software screenshot

Setting up your SMS/WhatsApp Message

Once you selected a campaign template that includes a SMS/WhatsApp message, you can customize the message and include links to Response Forms via the 'Composer' tab:

zkipster software screenshot


​By default, when a new SMS/WhatsApp campaign is created, only SMS is enabled. If you want send the message via WhatsApp, turn the 'WhatsApp' toggle ON from the top left of the screen:

zkipster software screenshot


​You can choose to send guests that are not registered with WhatsApp a SMS message instead by opening the 'Settings' tab and selecting the option 'If phone number is not registered with WhatsApp send regular SMS':

zkipster software screenshot

Sending QR Codes and Attachments via SMS/WhatsApp Messages

You can send one attachment file per SMS/WhatsApp message. The file is hosted online by zkipster, so your guests need to access the link sent via the SMS message in order to open the image file or QR Code file. On WhatsApp, the attachment is displayed as an image on the body of the message.

From the 'Composer' tab, click on the 'Attachment' section and turn the toggle to ON to include an attachment. You will be able to select if you want to send a QR Code, an attachment file (sent as an image file) or a PDF. version of your Email, in case your campaign includes also an Email.

zkipster software screenshot

Make sure to include the dynamic tag :attachment_url in your text message, as this is the tag that will turn into the link from where your guests will be able to access the attachment.

SMS/WhatsApp Deliverability Report

Once your campaign has been sent, you can view your SMS and WhatsApp deliverability report via the 'Summary' page of your sent campaign:

If your campaign included an email, by default that's the first report you will see, but from the top right of the Email report screen you can navigate through the different reports of your campaign. Click on the 'SMS/WhatsApp' link to open the report.

The graph shows a summary of the report, but from the bottom of the screen users can view the status for each individual recipient.

WhatsApp Messages to US Phone Numbers

Please be aware that WhatsApp messages sent via zkipster will not be delivered to phone numbers registered with WhatsApp in the United States. This restriction stems from Meta’s current limitations on message templates for US-based users. Specifically, starting on the 1st of April 2025 Meta has placed a hold on delivering marketing template messages—including invitations, promotional messages, or similar communication—to users in the US due to ongoing policy and regulatory considerations.

This limitation is enforced by WhatsApp’s Cloud API, and affects all third-party platforms using it to send messages, such as zkipster. As a result, even if your WhatsApp message campaign is compliant and well-formatted, it will not reach recipients with US phone numbers. We recommend using alternative campaign templates such as email or SMS for reaching your US-based invitees until Meta lifts this restriction. You can read more about this policy on Meta's developer documentation.

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