Configure Your Email Settings for Effective Event Communication

The Email Settings are one of two tabs you will see inside the Email Builder. This is the place where you define the email header of your online communications (i.e. subject line, sender name and email, etc.), which guests or guest list(s) the email should go to, as well as enabling the CC function which gives you the ability to send a carbon copy of your email to a secondary email address linked to your main guest's profile.

Please also refer to this video tutorial:

Please note: If your campaign has both Email and SMS/WhatsApp components, please bear in mind that defining the settings of the Email will not automatically define the settings of the SMS/WhatsApp message, which will need to be set up separately (as you might want to target a different guest segment here, etc.).

The internal name is how your emails will be titled and organized inside your zkipster event - this is only visible to you and your event team and will not show anywhere for your guests. Make sure to use internal names that give a clear indication of their different purposes ('1st Test', 'Final', etc.), especially when copying your emails. Please note that zkipster will give your guest communications an internal name ('Draft 1', 'Draft 2', and so on) by default.

You can edit the name of the email at any time by clicking on the pencil icon and changes will automatically be saved once you click anywhere outside the text box.

You can find the Email Settings at the top, right corner of the page. Click on the downward arrow to expand the settings and view the different sections.

The subject line will most likely be the first thing your guests see so make sure it is compelling and encourages your guests to open the email. Please find some tips below to potentially help with this:

Please note though that very short, or very long, subject lines might increase the likelihood of your email falling into spam.

Pro Tip: On the Email Subject Line text box, you can add a tag such as :guest_firstname. The dynamic tag will pull the information from your guest's profile or event settings and populate the subject line accordingly:

Below is an example of a subject line that your guest will see when a dynamic tag is added on your invitation:

Learn more: How to Personalize your Email with zkipster's Dynamic Tags

You can add a preview text line to your Email Settings. This line of text does not display on the email itself, but is added to it at the very beginning so that email clients (such as Gmail, Outlook, Apple Mail, etc.) display it right after the subject line, when looking at the email lists inside your inbox. You can modify, add or remove the preview text to your liking by going to Communications > Email > Settings > Preview Text.

Most mobile device email clients also show this line as a preview of the email before opening it.

This can be your name, the sponsor of the event, or anything informing as who is sending your email.

This is the email address that will receive any direct replies or questions. If a guest were to click 'Reply' to this instead of the RSVP button to confirm their attendance, this is the email address those replies would be sent to. Please note that the Reply-to-Email address does not need to be verified.

This is the email address your email will be sent from. By default, this will be noreply@worldsbest.events. In order to send it from your own address, you must verify it first, which is a process called 'whitelabeling'. This is an important step to set up before sending out any emails with zkipster. This article goes over why whitelabeling your domain and email addresses are important and how you can set this up on your account. Verifying your own email will also enhance the deliverability of your emails and prevent them from falling into your guests' spam folders.

Here you are able to select the guest list(s) or individual guest(s) and session(s) your email should go to. You can send your invitation to as many guest lists, as many individual guests or guests in your sessions as needed. If you have not created a guest list yet, you can also use the 'Create Guest List' shortcut button in this section.

When sending to individuals, select the individual guest option from the drop down menu and start typing in the guest name. They will only auto-populate if they are already in one of the guest lists you have imported into your event in zkipster.
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This feature gives you the ability to CC an additional recipient on your emails. Enable this feature by ticking the box and save any changes by clicking on the 'Save Changes' button at the top right corner.

Initially, your first RSVP email will most likely be required to be sent to your entire guest list or multiple guest lists.

Once your guests' RSVPs start to come in there may be a need to send follow-up emails to different filtered statuses of your guest list(s). For example:

Pro Tip: If you are using the ‘Relationships’ feature, tick the check box for ‘Also send to the following guests, regardless of their guest list or status’ and use the box field below to choose which relationship status group should also receive your email:

You can learn more about the Relationship feature here.

You can select team members from your zkipster account to be blind carbon copied on all emails sent to your guests. Keep in mind that activating this feature could result to large number of emails sent to the team members added on the BCC. For example, if you have 1000 guests and you sent an email to the entire guest list, your team members will receive 1000 emails.

Right at bottom of your Email Settings you will find a toggle that enables you to switch off the zkipster watermark, if you prefer leaving it off your email:

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Please note that the watermark cannot be removed on Test Drive and Partner accounts.